Our pricing model @wildcard

We understand the startup Catch22:
It's hard to raise capital when you don't have a working product;
and it's hard to have a working product when you don't have
the capital.

Petroglyph: Our Pricing Model

Phase 1:

Business Analysis and Strategy | UX/UI

Fixed budget & hours where we sit together and analyze you business & idea and make sure that your business needs and your technology wants align.

We create a Hi-Fidelity UX document and keep you involved in the process. This document is the master document; it contains all the details of your vision.

We also create a software flow document so that everybody is on the same page about what goes on under the hood. This document is how we transfer knowledge from the design team to the development team.

Out of this exercise comes a package that includes the blueprint of your platform, all screens designed, all interactions, all decisions for the backend, your object models and your class diagrams (fancy programming terms).

Then we sit down together and figure out how much of this is the MVP - what you must have; how much of it is you should have; and how much of it is unnecessary for your minimally viable product. Using this document and these decisions we can schedule a delivery timetable, price out how much the development will cost. The ultimate goal of Phase 1 is to turn "we don't know what we don't know" into "we know all that we must to know."

This package is also very useful when you want to raise money. Since it clearly displays the entirety of the platform vs the MVP it helps you communicate your needs and your strategy to your potential investors.

Another benefit of the package is that it can be used to onboard new developers, support personnel!

Phase 2:


Our development pricing model is flexible and centers around these two approaches:

Fixed Model

A project-based engagement model effective for well scoped requirements that are not likely to change during the development process.

Retainer Model

A monthly retainer model which ensures timely availability of resources to accommodate a high variety of demanding projects such as new product / business development, maintenance, testing services, etc. Recommended for new businesses that are due to change and mature during the development process or will require constant updates after the launch.

Using the UX/UI package we will sit together with you and decide which model suits your project better. For ideas that need validation the first model is suitable - whereas larger projects for well established sectors and already running businesses the second approach is better.

Phase 3:

Support & Maintenance

This is where 95% of startups struggle because 'what happens after launch?' is not kept in scope and under their radar. Every business is a running, ongoing operation. A software based business is a collection of user feedback, customer demands, shifting technological landscape. Keeping the lights on is not an easy task when you don't understand how the lights work or what makes them stay on; that's what we are here for.

As a rule of thumb, you should allocate at least 20% of your development budget to first year's maintenance and support; this number depends greatly on the nature of your platform, of course.

We will help you device your long term strategy for keeping your business up & running.